What is an appeal to an emotion and one appeal to reason in l'amour uses in the eternal frontier

what is an appeal to an emotion and one appeal to reason in l

As media technologies continue to proliferate, research on uses and gratifications theory is more important than ever for understanding peopleвЂ™s motivations for choosing media and the gratifications they get out of it. Today, the theory is often credited to Jay Blumler and Elihu KatzвЂ™s work in 1974. Then, in the 1970s, researchers turned their attention to the outcomes of media use and the social and psychological needs that media gratified. For the next few decades, uses and gratifications research mostly focused on the gratifications media users sought. Uses and gratifications was first introduced in the 1940s as scholars began to study why people choose to consume various forms of media.

The greater control and choice brought about by new media has opened up new avenues of uses and gratifications research and has led to the discovery of new gratifications, especially in regards to social media.

The theory relies on two principles: media users are active in their selection of the media they consume, and they are aware of their reasons for selecting different media options.

Uses and gratifications characterizes people as active and motivated in selecting the media they choose to consume.

While using this appeal, one must however be careful not to appear dishonest in presenting information or to be advocating intolerant viewpoints.Д®motional, logical and ethical appeals are best used in combination but they must not be abused if one desires to be effective in his presentation. The writer is seen as humane, sincere, honest and considerate while also understanding the objections that might arise from his audience. In this case he becomes trustworthy and credible in the eyes of the audience. It usually establishes the writer or speaker as a fair, honest, open minded and knowledgeable about a given subject matter.

This kind of argumentative appeals has also been used to spur hatred between groups of people because of its simplistic approach to complex problems through the use of symbols and manipulation of emotions through fear, hate and prejudice over reason (George, 1991)Д®thical appeals usually appeal to the sense of right or wrong in the audience for example the need to help needy people. Advertisements usually utilize this kind of appeal. This is a powerful tool given that humans are emotional creatures especially when used to reinforce logical arguments complemented with good diction and imagery.

One must also establish a connection with the audience to use them effectively.

One may thus in turning the readerвЂ™s opinion against an invasion by the British Army on their country tell them that their children and women will suffer in rape and deaths. To convince, a writer will have to cite specific examples of these threats in order to effectively tap the emotions of the reader or listener. One must also acknowledge opposing views.Д®motional appeals on the other hand draw from perceived potential threats in this case. Reasons must however be fully explained and evidence must not be misused or over generalized otherwise this form of appeal may not work. The writer or speaker uses strong logical claims with appropriate qualifiers and claims such as the use of statistics, personal experience, anecdotes or expert authority. Logical appeals are rooted on rational arguments supporting a certain set of assumptions which are already accepted by the audience. To effectively persuade, one needs to appeal to the mind as well as to emotions. The goal is to convince people to take a certain opinion (Corbet, 1990) It is for this reason that they are also known as argumentative appeals. Ethical, emotional and logical appeals are the three persuasive tools used mainly by writers and speakers to drive their arguments to their respective audiences i.e.

What is an appeal to an emotion and one appeal to reason in l'amour uses in the eternal frontier